I taupokina te mākete taputapu e te "ua" tonu. I mua, kua takoto kau ngā tiriti o ngā toa i haere mai ai, i haere atu ai ngā waka me ngā taonga. Kāore he mahi a ngā rangatira i roto i te toa, he māharahara noa iho te hanga tī, ā, kāore te waea pūkoro i runga i te tēpu tī e tangi tonu ana pērā i mua. Koinei pea te āhua o ngā kaihokohoko wāhanga mīhini hanga puta noa i te motu i tēnei wā. I te aroaro o ngā wero maha o te mate urutā, te hekenga o te mākete, te hurihanga o te umanga, me te hekenga rua o ngā hoko me ngā hua, he aha te huarahi mō ngā kaihokohoko wāhanga mīhini hanga?
Nō reira, kia kitea ai he ara puta, me whakarerekē tātou i ō tātou whakaaro noa. Engari i te amuamu mō tātou anō me te kī "kāore te taiao i te pai" hei whakamutu i ngā whakaaro pea, me whakaaro tātou ki te huringa o te mākete hei āhuatanga taketake, me te whakaaro me pēhea e taea ai e tātou te whakatutuki i tēnei āhuatanga. Kia ora i roto i te taiao, kia ora pai ake rānei, kia nui ake ai te wāhi mākete ina piki ake te huringa ā muri ake nei.
Me hono atu rānei ki te hekenga o ngā tawhē hua i roto i te umanga taputapu
I muri i te māramatanga whaitake ki te taiao whānui me te whakaaro tika, ka haere tonu tā mātou whakawhāiti i tā mātou tirohanga me te arotahi ki te tātari i te whakataetae i roto i te mākete tonu, e ahu mai ana i te tawhē hua o te umanga.
E toru ngā wāhanga o ngā mīhini hanga whare e ai ki ō rātou pūtake: ngā wāhanga taketake, ngā wāhanga āwhina, me ngā wāhanga kua wetekina. Ko te mākete nui rawa atu ko ngā wāhanga āwhina. He aha i nui ake ai ngā wāhanga tāpiri i te wāhanga mākete o ngā wāhanga taketake kei te whanaketanga? Nā Mr. Xue Xiaoping te whakautu i roto i tana tuhinga e tātari ana i te take i hinga ai ngā waitohu o tāwāhi i ngā waitohu o roto.
Ko te nui o te hua o ngā hua waitohu o tāwāhi te take e whaia ana rātou e ngā waitohu o roto. He huarahi pai te pakanga utu hei whakawhānui i te wāhi mākete. Waihoki, ko te nui o te hua o ngā wāhanga taketake ka hoatu ki ngā kaihanga o ngā wāhanga iti-wheketere me ngā kaihokohoko taputapu te whai wāhi ki te hopu i a rātou. Ko ngā wāhanga āwhina utu iti ake kua noho hei mea matua i te mākete, ā, he maha ngā kiritaki kua ngaro ā rātou kiritaki pono o ngā wāhanga āwhina i muri i te paunga o te wā whakamana o ngā taputapu.
Nō reira, i roto i te mākete, he maha ngā wāhanga tāpiri kua riro hei wāhanga tāpiri mō ngā OEM o nāianei, ko ngā kaituku taputapu e aro nui ana ki ngā wāhanga tāpiri kua riro hei mea matua. Ko te take he nui te hua o ngā wāhanga taketake i mua. Ko te hekenga o te hua o ngā wāhanga taketake i ia tau, i ia tau, ko te tikanga hoki ko te pikinga ake o ngā wāhanga tāpiri me te whānui haere o te wāhi mākete.
I tētahi atu taha, ko te urunga mai o ngā kaimahi mākete. Ki te whakatauritea ki ētahi atu ahumahi kua pakeke ake, pērā i ngā taonga kaihoko tere haere, ko te reiti hua toharite he iti iho i te 10%, ā, ko te reiti hua o te 20% ki te 30% o ngā wāhanga mīhini hanga he mea kukume tonu ki te tini o te tangata, nō reira he maha ake ngā kaiwhakararuraru. Nā te whakataetae mō te hea me ngā kaipakihi o roto hei hopu i ngā kiritaki kua heke tere te hua. Kua raru anō hoki te tini o ngā pakihi i tēnei. Nā te nui o ngā hua i mua ka āhua kore hua te pakihi o nāianei.
Mō te reiti hua, e whakapono ana te kaituhi, ki te whakaritea ki ētahi atu ahumahi kua pakeke, he nui tonu te hua toharite o te ahumahi wāhanga mīhini hanga ahakoa ngā kaihanga, ngā kaituku rānei, nō reira me whakaaro ko te hekenga o ngā tawhē hua he āhuatanga noa, ā, ka pāngia ngā mākete katoa kāore i te mana motuhake e tēnei āhuatanga. Ko te tukanga ko te mahi a te ahumahi e pakeke haere ana. Ina kore e hiahia ētahi atu whakapaipai ki te tomo mai nā te hua o ngā taputapu, koinei te wā e taurite ana, e pakeke ana hoki te mākete.
Hei tāpiritanga, mai i te tirohanga o ngā rauemi mata me te hekenga moni e kore e taea te karo i te hekenga ā muri ake nei, ko te tawhē hua o nāianei kei te tata tonu ki te rohe o raro (ka whai muri i te pakeketanga o te whakaurunga nui o ngā kaihanga o runga ake i te mākete te whakahekenga anō), nō reira, hei tangata takitahi i roto i te mākete, ehara i te hua te mea me whakaaro tātou. He pātai tēnei mō te whakawhānui ake i ngā hoko me te pehea tonu te whai hua me ngā tawhē hua iti. He wā tēnei mō te whakaiti i ngā utu me te whakapiki ake i te moni whiwhi, me te whakahaere pai me te nui.
Wā tuku: Paenga-whāwhā-08-2022